Privacy Policy – Polaris Valeting

Last updated: 15 October 2026

​

1. Who I Am

 

Polaris Valeting is a mobile car valeting and detailing business based in Uttoxeter, Staffordshire, serving Uttoxeter and surrounding areas.

For the purposes of data protection law, I am responsible for deciding how and why your personal information is used.

​

Business name: Polaris Valeting
Email: Info@PolarisValeting.co.uk
Telephone: 07758 128056
Website: https://www.polarisvaleting.co.uk/

​

If you have any questions about this Privacy Policy or how I handle your personal information, please contact me using the details above.

​

2. What Information I Collect

 

I may collect and process the following information when you visit my website, request a quote or book a service:

​

• Contact details: Your name, email address and telephone number.

• Location information: Your postcode, address or general location, where needed to check whether I can provide a mobile valeting service in your area.

• Vehicle information: Your vehicle's make, model, registration number and details relevant to the service you request.

• Enquiry and booking information: The service you are interested in, your preferred date, booking details, messages and any information you provide about your vehicle.

• Photographs: Images of your vehicle that you submit when requesting a quote or that are needed to assess the work required.

• Payment and transaction information: Relevant payment and transaction records where you purchase a service.

• Website usage information: Technical information such as your IP address, browser type, device information and website interactions, where collected through website functionality, analytics or cookies.

​

Please do not include unnecessary personal or sensitive information when submitting an enquiry.

​

3. How I Use Your Information

 

I use your personal information for the following purposes:

• Responding to enquiries and providing quotes.

• Checking whether your location is within my mobile service area.

• Arranging, managing and delivering bookings.

• Contacting you about appointments, changes, cancellations or follow-up questions.

• Processing payments and maintaining appropriate business records.

• Improving my website, services and customer experience.

• Measuring the performance of my advertising and marketing, where applicable.

• Meeting legal, tax, accounting and regulatory obligations.

• Protecting my business against fraud, disputes and misuse.

​

I will only use your information for purposes that are compatible with the reason it was collected, or where another lawful basis permits me to do so.

​

4. My Lawful Basis for Processing Information

 

Under UK data protection law, I must have a lawful basis for using your personal information.

​

Depending on the circumstances, I rely on the following bases:

​

Contract: To respond to requests and take the steps needed to provide a quote, arrange a booking or deliver a service you have requested.

​

Legitimate interests: To manage and improve my business, respond to relevant enquiries, maintain customer relationships, protect against disputes and measure the effectiveness of my website and advertising where permitted. I consider your rights and interests when relying on this basis.

​

Legal obligation: To maintain records and comply with applicable tax, accounting and other legal requirements.

​

Consent: Where consent is required, such as for certain non-essential cookies or direct marketing, I will ask for your permission. You can withdraw your consent at any time.

​

5. Website Forms and Google Ads Enquiries

 

You may contact me through forms on my website or through advertising platforms, including Google Ads lead forms, where available.

When you submit an enquiry, I may receive information such as your name, contact details, postcode, vehicle details and the service you are interested in.

​

I use this information to assess your enquiry, check whether I cover your location, provide a quote and contact you about your request.

If you submit information through a third-party platform, that platform may also process your information under its own privacy policy and terms.

 

Please only provide information that is necessary for your enquiry.

​

6. Who I Share Your Information With

 

I do not sell your personal information to third parties.

​

Where necessary to operate my business, I may share relevant information with service providers, including:

• Wix: My website hosting and website functionality provider.

• Google: Where Google Ads, lead forms, analytics or related advertising services are used.

• Payment providers: Where a third-party payment service is used to process transactions.

• Email, telephone and business software providers: To communicate with customers and manage bookings or business records.

• Accountants or professional advisers: Where necessary for accounting, legal or professional advice.

• Authorities or regulators: Where I am legally required to disclose information.

​

These providers may process information on my behalf or independently under their own terms, depending on the service they provide.

I only share information where reasonably necessary, and I take appropriate steps to protect it.

​

Some service providers may process or store information outside the United Kingdom. Where this occurs, applicable data protection requirements and safeguards should be used.

​

7. How Long I Keep Your Information

 

I keep personal information only for as long as reasonably necessary for the purposes explained in this policy, including legal and accounting requirements.

​

My intended retention periods are:

• Unsuccessful enquiries: Generally up to 24 months after the last meaningful contact, unless a longer period is justified.

• Customer booking and service records: For as long as needed to manage the customer relationship and deal with any relevant issues.

• Financial and tax records: For the period required by applicable legal and tax rules, which may be six years or longer depending on the record and circumstances.

• Marketing information: Until you unsubscribe, withdraw your consent where applicable, or the information is no longer needed.

• Website analytics and cookie information: In accordance with the relevant settings and retention periods of the tools used.

​

I may retain information for longer where required by law or where necessary to establish, exercise or defend a legal claim. Information that is no longer needed will be securely deleted or anonymised where appropriate.

​

8. How I Protect Your Information

 

I take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

​

These measures may include using password-protected accounts, restricting access to business information and using reputable website and software providers.

​

However, no method of storing or transmitting information over the internet is completely secure, and I cannot guarantee absolute security.

​

9. Cookies and Website Analytics

 

My website may use cookies and similar technologies to support website functionality, understand website traffic and measure advertising performance.

​

Some cookies are necessary for the website to operate. Other cookies, including certain analytics and advertising cookies, may require your consent before they can be used.

​

Where required, you can manage your preferences through the website's cookie banner or settings. You can also manage cookies through your browser, although disabling certain cookies may affect website functionality.

​

The information collected depends on the tools enabled on the website and your cookie preferences.

​

10. Marketing and Communications

 

I may contact you to respond to an enquiry, manage a booking or provide information directly relevant to a service you have requested. I will only send promotional marketing where I have an appropriate lawful basis and have met any applicable consent or other legal requirements.

​

You can ask me to stop sending marketing communications at any time by replying to the message or emailing Info@PolarisValeting.co.uk.

​

Stopping marketing communications will not prevent me from sending necessary service-related messages about an existing booking.

​

11. Your Data Protection Rights

 

Under applicable data protection law, you may have the right to:

• Access: Request a copy of the personal information I hold about you.

• Rectification: Ask me to correct inaccurate or incomplete information.

• Erasure: Request that I delete your personal information in certain circumstances.

• Restriction: Ask me to restrict how I use your information in certain circumstances.

• Objection: Object to certain types of processing, including processing based on legitimate interests or direct marketing.

• Data portability: Request certain information in a portable format where the legal conditions apply.

• Withdraw consent: Withdraw consent where I rely on it to process your information.

​

These rights are subject to applicable legal conditions and exceptions.

To exercise a right, please contact me at Info@PolarisValeting.co.uk. I may need to verify your identity before responding.

You will not normally have to pay a fee to exercise your rights.

​

12. Complaints

 

If you are concerned about how I use your personal information, please contact me first so I can try to resolve your concern.

You also have the right to complain to the UK's Information Commissioner's Office (ICO).

Website: https://ico.org.uk/
Telephone: 0303 123 1113

​

13. Links to Other Websites

 

My website may contain links to third-party websites or services. If you follow these links, those websites may collect and process your information under their own privacy policies.

I am not responsible for the privacy practices or content of third-party websites.

​

14. Changes to This Privacy Policy

 

I may update this Privacy Policy from time to time to reflect changes to my business, website, services, technology or legal requirements.

Any updated version will be published on this page with a revised date at the top.

​

15. Contact Me

 

If you have any questions about this Privacy Policy, your personal information or your data protection rights, please contact me:

​

Polaris Valeting
Email: Info@PolarisValeting.co.uk
Telephone: 07758 128056
Website: https://www.polarisvaleting.co.uk/